California Olive Ranch
California Olive Ranch came to ammunition with a structural packaging challenge: lightweight their current product line to reduce packaging weight and increase durability for e-commerce shipments. The obvious alternative to glass is plastic, however the team was committed to finding a solution that did not create excessive plastic waste. This portfolio extension included aluminum bottles, a large volume bag-in-box, and a new spray oil product.
Role
Packaging portfolio strategist & structural packaging designer
Year
2020
Olive Oil
Portfolio
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
Extending the portfolio beyond California Olive Ranch's iconic green glass bottles was a balance between leveraging the brand equity built in the current design and creating something new and differentiated. Our research and investigation went beyond typical formats for the olive oil industry.
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
E-commerce Packaging
In tandem we worked on a modular e-commerce shipment system that would accommodate all current and future packaging formats from 1 – 6 product quantity orders.
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
These new structures were designed with durability and sustainability in mind. Each of these structures is a significant reduction in packaging weight compared to the equivalent volume in glass, significantly reducing shipping costs and fuel. In addition, the majority of material is either aluminum or corrugated, both commonly curbside recyclable across the country.
Modular System
During this project, the packaging portfolio consisted of 12 different glass bottle formats (California Olive Ranch and Lucini brands). The out-of-box-experience was protective, but considered; differentiating the brand from typical shipments with excessive plastic padding.
A modular set of top and bottom pulps were engineered to fit each of these bottle formats. The top pulp could be torn away to accommodate shipments of 1-6 bottles, whereas each base pulp accommodates 2 bottle formats in the portfolio. This configuration provided adequate protection in the most efficient amount of parts.
Single Parcel Shipment
This system was entirely paper based, consisting of dry press molded pulp endcaps, Hexacomb layer pads, and corrugated components. Internal studio testing with vendor produced pulp samples and table cut paper components we were able to create a heavy shipment of 4 x 1 liter glass bottles. Using various thicknesses and cell densities of standard Hexacomb layer pads, the perfect amount of cushion can be added to the shipment based on the weight of the total order profile.