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Fend

Fend is a startup creating products to improve respiratory health. Ammunition worked with Fend to create their first pocket mister, brand identity, and packaging. The compact product is easy to use with one hand and small enough to fit in a pocket. The packaging design is an extension of the ease-of-use ethos. Positioned to be sold at pharma-retail; compact but with a large front billboard space and heroic product presentation were all design principles set from the beginning.

Role

Structural packaging design support

Year

2021

Fend hero.png

Pocket Mister

Unboxing

Initial concepts were broad and diverse since no existing products or packaging existed for Fend. The packaging strategy at launch was twofold: create a promotional packaging piece for events or giveaways and also create a "retail-ready" package that could transition seamlessly from DTC to a retail channel.

Fend sketches.png
Fend concepts.png

Prototyping

Digital renders quickly evolved into dielines and CAD to create physical mockups. Evaluating each concept in 3D made it easier to down select the design, understand assembly, and get accurate quotes from vendors.

© 2025 by Heather Bybee

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