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Otterbox

During a year and half in-house role at Otterbox the brand expanded into new markets and sales channels, each with bespoke packaging needs. Projects included a global packaging retail redesign, the first generation of e-commerce packaging, packaging for new product categories, and a brand redesign for an acquired screen protector company.

Role

Packaging graphic designer & structural designer

Year

2012 - 2013

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Dry Box

Packaging

The redesign of the OtterBox dry box was both a graphic and structural packaging challenge. Graphically, a new series name, color, and iconography set was all designed from scratch. Structurally, the solution had to allow the customer the opportunity to interact and open the product on shelf. The final design included a simple self-locking tag printed on polypropylene to accentuate the waterproof nature of the product as well as a silicone wristband looped around the top of the box serving as the product hang tag.

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E-commerce

Packaging

An online pilot of a “mix-n-match” custom case program needed logistically flexible and structurally durable packaging. A simple corrugated box with internal split divided the case components from accessories and printed materials. Simple, but fun, 1-color flexo graphics covered the dieline in an eye-catching pattern.

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Retail

Packaging

The new Otterbox retail packaging consisted of an outer friction fit “pillow” shaped plastic structure, bent metal hang tag, custom internal thermoform tray, and printed instructional insert. Exterior size and component modularity was a key strategic decision to manage thousands of device SKU’s in a cost effective way. Product naming was applied as a separate thermal printed label, allowing late stage customization and flexibility across high volume product series packaging.

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Screen Protector

Packaging

In 2013 OtterBox acquired the screen protector company, adding a new line of products to their portfolio. This packaging redesign was a challenge in brand identity and graphic design. Maintaining the core brand colors (black and yellow) was paramount to leverage the Otterbox brand while introducing a new product. Sub brand names and icons were designed to help differentiate between the product categories.